Catalog Doctor: Analyze Digests and Slim Jims
Patient: Doc, this postage increase worries me. Should I switch from a standard-size catalog to a digest or slim jim? How can I switch without making my business sick?
Catalog Doctor: A digest or slim jim can produce a strong, healthy business. The smaller size often evokes a more personal, “company-that-cares” feel. When combined with upscale design and photography, it also evokes quality and “best of class.”