The ABCs of Back-to-School E-Tail Performance Are Easy as 123 With the Right APM Strategy
2. Analyze your performance. Looking at an aggregate of what traffic analytics are telling you about your daily, weekly and monthly visits isn't enough. Furthermore, taking a sampling of what users experience just won't cut it. You need an APM solution that delivers real user monitoring 24x7 to ensure you'll see any and all issues immediately as they happen. Otherwise, you'll only hear about them when shoppers are impacted. They become frustrated and start venting on social media, which can be incredibly damaging to your company's reputation.
Load testing is commonplace these days, and although it's an important part of preparation for back to school and other peak e-commerce seasons, it's not a substitute for real user monitoring. You need to include load testing, synthetic monitoring and real user monitoring to ensure you're acing the test with every visitor.
You also need an APM approach that shares one dashboard amongst all players — developers, QA and production teams. Ideally, your APM solution provides a deep-dive, code-level view to eliminate wasted time pointing fingers when things don't go quite as planned. With a shared performance dashboard, you can get to the root causes and correct issues immediately before end users are impacted.
3. Cut the clutter. In an effort to be more appealing to consumers, some e-tailers pack their website full of "bells and whistles" like videos, animations, pop-up chats and sales help, pay-later options, etc., to lure the visitor to act. However, all of the competing noise actually detracts from the experience more often than not as many of these intended enhancements are driven by third-party applications or hosted on content delivery networks. Issues they may be having can create a negative impact on your customers’ experiences, and can be hard to understand without a robust APM strategy.