The 50 Best Tips
— Stephen R. Lett and Sandy Wolstencroft, Lett Direct, “Cost-cutting Tips You Can Take to the Bank,” September, Catalog Success
✱ Be more picky in who you mail catalogs to.
Know the people you’re mailing to are interested in your products by taking advantage of the new analytical tools out there. Be able to analyze data to know your customers. “The catalog business has become quite an expensive part of our company with the cost of paper, printing and postage as they are today. So you need to get your catalogs to people who are interested in buying from you.”