— Alicia Berry, DVD Empire, “How the USPS Can Save Shippers Some Cabbage,” May 15, Catalog Success Idea Factory
✱ Get prepared for tougher addressing rules. The rules governing postal addressing are being stepped up. The USPS is convinced that high-quality addressing and properly printed associated delivery point barcodes will enhance greatly the processing and delivery of mail. The tools available to catalogers and their service suppliers are aplenty. Now’s the time to take steps to ensure every penny you invest in marketing by mail has the greatest potential to add to your company’s bottom line.