12 Things Your Affiliate Program Should Be Doing This Holiday Season

2. Having affiliates you can trust is important. If a promotion is confidential, give affiliates some general information and provide specific codes and details as key dates approach (e.g., shipping cutoff date).

3. Encourage affiliates to post banners letting visitors know that they'll automatically update with special sale messaging at the appropriate times and will revert back to evergreen messaging once the sale has ended.