On the Web: Testing, Testing: 5 Web Attributes to Test This Season
Make a list of all the things that you want to test and then prioritize them based on what you think will bring the biggest immediate return on investment. Oftentimes, marketers don't test because they think it's overly complicated. It's not. All you've got to do is take the first step.
These days, everyone and their dog has a thrust email program. Sadly, very few companies have a handle on triggers. Trigger emails are sent to individuals based on their actions. The action could be good (thanking them for signing up for your free e-letter), bad (abandoning a shopping cart) or indifferent (confirming a vote in a poll), but it's always a happening, event or instance.
Triggers have higher response rates, better deliverability and improved lifetime profit. Find the whole concept of triggers overwhelming? Start with the easy ones, such as thanking customers for their orders and shipping confirmations.