Techniques That Get Your E-mail Opened

In the near future, it will become important for catalogers to set themselves apart from other e-mail marketers. As with print catalogs, several response-boosting techniques are worth testing in e-mail.

Looking for Lists

Most catalogers are working with their own housefiles right now. They have e-mail registration on their order forms, customer service representatives ask for e-mail addresses when customers place orders and they offer an opt-in e-mail newsletter or regular promotion to sign up on their Web sites.