Target will soon accept Apple Pay, Google Pay, Samsung Pay, and other mobile payment options in its stores, the company announced in a blog post Tuesday. The retailer is striving to offer more convenience and faster checkout experiences to customers. Target has offered mobile payment via its Target App since 2017, and the addition of other contact-less payment methods will function similarly, allowing shoppers to tap phones, wearable devices, or contact-less credit or debit cards on the checkout terminal to pay. All Target stores will support contact-less cards from Mastercard, Visa, American Express, and Discover, and all supported forms of mobile payment will hit stores within the next few weeks.
Total Retail's Take: For years, Target, Walmart and a host of other large retailers have been holding out on adopting Apple Pay and similar mobile payment options in favor of their own mobile apps and payment offerings. Target now leaves these companies behind with its decision to offer customers even more choices at the POS, a move that's sparking excitement among consumers and retail industry experts. Michael Jaszczyk, CEO of GK Software USA, notes that "the integration with the Wallet feature in the Target App … connects the payments process to loyalty and discounting opportunities, delivering a seamless, all-in-one benefit at the checkout." Furthermore, Jaszczyk noted that Target adopting contact-less payments "is a key step towards the goal of eliminating existing pain points." Target shoppers love convenience, speed and selection, making the addition of more payment options a sensible decision on the company's part.
Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.