Tactics to Make Your Business a Networked Organization, Part 3
Individuals’ jobs are to define and manage all the multiple roles they play. They should be evaluated for the roles that they play, not for executing a list of tasks. They might get evaluated for one role by one manager, but by another manager for another role. If the job is defined by its roles, then the employee can be evaluated by roles and should be rewarded for playing those roles
Replace Process Thinking with Relationship Thinking
The value network view is a living system — the pattern of life itself is the network. Human society is always multifaceted. We’re the ones who’ve imposed the hierarchy of the organizational chart; we’re the ones who imposed the linear view of the process. Networks are a little bit closer to a more natural understanding of how life itself really works.
People perform work, process maps don't. People collaborate around knowledge. When we design a collaborative value network, it's truly moving to see that people are connected and that we all have to work together to understand and be successful. That kind of natural collaboration emerges out of really being seen and appreciated for the roles we play.
People who are connected to each other through their roles view work much more personally than they do in a process view. This is about them, not their processes. This is about them and their relationships. They can now work across silos, whether corporate silos, national silos or regional silos.
We can’t make people trust each other. What we can negotiate and deliver are the trusted behaviors and relationships that people are looking for. That’s about sharing information and business contacts, and delivering the transparency of sales activity. Value networks can do that.
Hunter Hastings is chairman of EMM Group, a global growth consultancy, and chief marketing officer at JBS USA, the North American arm of JBS, a multiprotein producer and brand owner of processed beef. Reach Hunter at email@example.com. Jeff Saperstein is an author, teacher and consultant on marketing to increase growth. Reach Jeff at firstname.lastname@example.org. Hastings and Saperstein are co-authors of “Bust the Silos: Opening Your Organization for Growth.”