Susan Rappaport Named President/CEO of ALC
Susan's clients know her as a smart, innovative and diligent marketer who can be counted on for break-through work. Her colleagues know her as a strong leader, highly accomplished at setting and helping them to achieve the organization's goals.
"I've known Susan as a mailer, a broker and a partner," said Fran Green, President ALC SMART Data Solutions. "She is one of those unique individuals who can see things from both a marketer's perspective, as well as that of the service provider. She has also helped integrate sales and service within our organization, so that everyone understands they are on the same team. Her enthusiasm for multi-channel marketing in the digital age energizes all of the employees of ALC. We share a common goal of cementing data as the foundation for this new marketing age."
Susan Rappaport brings to her new position extensive experience in leadership roles with packaged goods companies, catalog marketers, and data service providers. She applies her brand of marketing expertise across all sectors including consumer merchandise, telecommunications, high tech, B-to-B, fundraising, and publishing. She launched her own list brokerage firm in 1994, which flourished and then merged with ALC in 1997.
Susan Rappaport may be contacted at (609) 580-2870.
Celebrating 30 years of "Leading the Evolution," ALC (www.alc.com) enables clients to grow, increase market share and improve bottom-line profitability through the innovative gathering, application, and integration of marketing data. ALC clients include the leaders in virtually every category of business. Long recognized as a leading industry innovator, ALC continues to pioneer sophisticated information marketing solutions in both the off-line and digital marketing worlds. Founded in 1978, ALC was named one of the INC. 500 fastest-growing companies for three consecutive years. ALC is headquartered in Princeton, New Jersey, and maintains a network of regional sales offices in New York City, Tarrytown, Minneapolis, Dallas and San Francisco.