The 2nd Catalog Success (Now All About ROI) Latest Trends Report on Key Issues (January 2008)
We bring you our exclusive new Catalog Success Latest Trends Report, the second quarterly joint venture with multichannel ad agency Ovation Marketing. This one focuses on the key issues in the catalog/multichannel business. As with our inaugural report last October, this survey contains a statistical analysis of a questionnaire we sent to the Catalog Success e-mail list in November. The responses came from 80 B-to-C and 45 B-to-B catalogers. You can click on the separate B-to-C and B-to-B charts, as well as the cumulative chart, under "Related Content" at right. Some percentages don’t quite add up to 100, due to rounding.