Surprising? Impressive? Or Just Plain Smart?

I chose examples from a wide variety of media — direct mail, e-mail, catalog and Internet — and noticed a common theme across all of the campaigns: a boldness and compassion for the situation or life lived by the audience being approached.

Getting Attention Isn’t Easy These Days
Consumers are chronically distracted by today’s information overload. Between world events and the massive blasts of messaging they get, your prospects’ first inclination is to switch you, and your message, off.