Study Shows Consumers’ Buying Habits Change As Deadlines Approach
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Joe Keenan
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Consumers buying habits can change rapidly as gift-giving times approach, according to a forthcoming report in the Journal of Consumer Research. The report shows that when time is short, products that are safe and sure appear more attractive to consumers than those billed as having that special zing.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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