Strategy Alternative Prospecting Methods (1,424 words)

Lifetime Value May be Greater

The lifetime value of a new buyer generated from an alternative prospecting method can be greater than a new buyer generated from a rented list. Obviously this is not always the case, but the point is that various methods of prospecting do yield differences in the lifetime value of the acquired buyer. It's not always the initial conversion rate that should be considered but the value of the name over time.