Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
But if you’re like most of the start-up catalogers with which our firm, Olson, Kotowski & Co., has worked over the years, you’re probably chronically short of two things: time and money. Fortunately, forging a unique brand identity isn’t all that difficult or expensive—if you apply a little common sense and some entrepreneurial thinking.
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