STRAIGHT FROM THE SOURCE: Catalogers Sound Off About 2007

Phil Minix, president, Astral Direct: Our multichannel strategies probably won’t change at all. We’re a typical, two-channel business: catalog and Web. We’ll still be doing catalogs and outbound e-mail. If we do get a full customer database going, we’d like to better tie our mail file to outbound e-mail campaigns. We’d like to do “look for your catalog in the mail soon” e-mails. Right now, we don’t send those kinds of e-mails because those data sets don’t exist in the same place.