Starbucks is Closing its Online Store
Starbucks' online store is discounting items up to 50 percent as the coffee giant prepares to shutter the store for good. The company will close its online store on Oct. 1, a Starbucks representative confirmed to Business Insider. Starbucks' online store sells items such as glasses, mugs, coffee brewers and espresso makers, in addition to coffee, tea and beverage syrups. People will still be able to buy items currently sold online at third-party sellers like Amazon.com and Starbucks' grocery partners.
Total Retail's Take: In reverse of most retailers, Starbucks is ditching its e-commerce store in order to invest further in its brick-and-mortar locations. The coffee retailer has been very successful integrating its physical stores with its digital properties, particularly its mobile app, and those efforts will be ramped up going forward. Mobile payments already account for 30 percent of Starbucks' orders in the U.S. However, Starbucks isn't completely abandoning online selling. The company will sell products on Amazon, and is looking to build "commercial partnerships" with digital companies.