E-commerce Insights: Speed Up Your Site to Sell More
Speed is an often-overlooked component of Web site usability. Users perceive faster sites as more functional. Usable Web sites sell more. If a site responds quickly, users are less likely to abandon ship if they get confused. Case closed. Read on!
Best-of-class organizations, such as Google, Craigslist and Amazon.com, deliberately strive for site speed. Regardless of your size, your Web team can and should do the same.