Special Report: The Three Ps - Five Production Professionals Share Their Views of Today’s and Tomorrow Best Technologies

Linda Manes Goodwin, executive director, Manes Goodwin Associates, print production consultant: Content management! Catalogers need to think about prepurposing content, rather than repurposing it. We should be managing and manipulating it in a way that enables variable-data [printing] and giving customers exactly what they want—in the medium they want, whether that’s online, in the form of an e-mail or something that’s printed. That’s the dreamy way to think about digital asset management.