Some Rebranding Ideas of a Different Sort
We toyed with some fancier titles, but when you think of all those e-mails that show up in your inbox every day, it’s much like the catalogs and assorted advertising mail you get. Each piece of mail — electronic or snail — has a nanosecond to catch the readers’ eyes before they decide to read it, delete it, or put it aside to consider reading later.
Since our franchise has flourished as a well of tips, tactics and advice helping catalogers and multichannel merchants make more money, we felt this combination of our franchise name with the key descriptive words of what you’ve come to like about and expect from us would keep our newsletter in your inboxes and “must-read” folders — and out of your trash folders or recycle bins.
Our first edition went out on Wednesday, Jan. 9; it was actually a full day late, as we labored over some technical snafus. The following week, we reverted to our usual midday Tuesday e-blast time.
Per our online tracking services, both Tactics & Tips and our year-old Corner View e-newsletters continue to be highly read, and our clickthrough rates are excellent. (The Corner View got a light makeover; no name change.) But one can always do better, so we’ll see how our rebranded weekly fares. Heck, it could
bomb (though I doubt that). And if you don’t receive either of our newsletters, just go to our CatalogSuccess.com homepage, click on the black bar on top that says “free e-newsletters,” then fill out the very short form.
Although we don’t use the word “exchange” in the new title, please use both newsletters, as well as our Web site and, of course, this magazine, as an idea-exchange marketplace for you and your peers in the business. All of our online articles have simple “submit a comment” links, making it easy for you to share ideas with other catalogers as well as us. Like the form, it’s quick and simple to use, so please let’s hear from you.