Social Mobile Commerce: The Ultimate Seamless Shopping Experience

What's Working?
In short, mobile commerce through social media. Americans spend more time on social media than any other major internet activity, with 60 percent of it done from a smartphone or tablet. With so many engaged eyeballs feasting on mobile social media, retail brands are making social more shoppable. Consumers are glad because they've grown increasingly expectant of immediacy — they see it, want it, buy it NOW. This trend has encouraged retailers to connect with consumers through m-commerce to facilitate real-time interaction.