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Kees De Vos
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Omnichannel and Beyond
Today's connected consumers have so many choices about what to buy and when and where to buy it. In the battle to gain and retain the attention and loyalty of consumers, we saw retailers shift their focus to the next big challenge: no longer is it enough just to be present in multiple channels, it's about how you exploit a truly integrated cross-channel strategy. This requires new, more sophisticated merchandising models.
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Kees De Vos
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