Smoothing Out the Mobile Email Journey
In early June, the Salesforce ExactTarget Marketing Cloud conducted observational research that looked at how mobile friendly the emails and email landing pages were for approximately 160 B-to-C brands using anonymous email accounts. We found many opportunities for brands to provide a more consistent experience for their subscribers — and some of these findings were truly surprising.
Chad S. White is the author of "Email Marketing Rules" and research director at Litmus, which provides email teams with powerful tools for email creation, testing, analytics, and collaboration. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association.
