Smart Web sites Produce Higher AOVs
Most catalogers have lower online average order values (AOV) than phone-in AOVs. As a result, you need to either sell more or sell smarter. A smart cataloger will create a Web site that dynamically generates upsells and cross-sells depending on what customers have viewed or put in their carts.
—Steve Trollinger, senior VP, client marketing,
J. Schmid & Associates Inc.