SkyMall: The Ultimate Catalog Business Model
Worsley’s brain started to work. It was the year that Airphones were launched, enabling passengers to use their credit cards to call anywhere in the world from the sky. If I can call for home delivery of a Domino’s pizza, Worsley thought, why not use the time in the air to do some shopping and have the merchandise delivered to me when I land?
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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