Sigma Micro and Stark Bros Fulfillment Announce Consolidation Under New Brand

INDIANAPOLIS, IN, (January 25, 2010) – Indianapolis based Sigma Micro LLC and Missouri based Stark Bro’s Fulfillment announce their official consolidation under a new brand; Fifth Gear. The new company will continue to serve the direct retail industry offering outsourced business services, managed ecommerce, and interactive marketing services for retailers and manufacturers of consumer products.

Stark Bro’s Fulfillment has been an industry leading provider of outsourced warehousing, order fulfillment, and contact center services for over 27 years. Over the same period of time, Sigma Micro LLC has developed the
industry’s most trusted order management platforms and related software technologies. Under the common ownership of Sigma Holdings, the two companies have operated as dedicated industry partners since 2007.

Fifth Gear’s market offering is comprised of three primary components: Outsourced Business Services, Technology Services and Interactive Marketing Services. The company offers a full suite of outsourced business services including order fulfillment, customer contact center, business analysis, product personalization and related valueadd services. Fifth Gear’s proprietary technology platform serves as the foundation for these outsourced business services and managed ecommerce capabilities.

“We have formed Fifth Gear to provide our clients a true operational growth platform,” says Matt Konkle, President of Fifth Gear. “The collective capabilities of our two companies have been integrated to provide a unique
and compelling offer to the direct retail industry.”

According to Al Langsenkamp, chairman and CEO of Fifth Gear, “The launch of Fifth Gear marks the next stage of our strategic vision which began with the acquisition of Stark Bros in 2007. We’re lowering the barriers to growth
for retailers who want to build profitable direct commerce channels. ”

Fifth Gear, LLC is headquartered in Indianapolis, IN, where it continues to develop and enhance its technology and service platforms to best serve its clients, many of whom are the top direct retailers in the US. The company
maintains major warehouse and contact center operations facilities in the central U.S. location of Louisiana, MO, and additional software development offices in India. Fifth Gear, LLC employs over 400 full time workers globally.

About Fifth Gear
Fifth Gear (www.inFifthGear.com) is a leading provider of outsourced business and technology services for direct commerce. Fifth Gear provide these services to midmarket specialty retailers and manufacturers of consumer products seeking to optimize their operating costs while maximizing multichannel growth strategies. The Company serve as a single source partner to our clients, providing access to the industry expertise, infrastructure and technology they require to drive revenue growth, improve operational efficiencies and maximize profit in today’s changing retail environment. Through its online marketplace, LastandFinal.com, Fifth Gear is also building a multi-category online discount retailer of new, “close-out” and “excess stock” specialty merchandise. The Company serves over 100 multichannel retailers today and continue to grow our client base each month.