Shoppers Turn to Search More, But Buying Behavior Unchanged

In a recent survey by the Performics performance marketing unit of DoubleClick, most respondents said that customers turned to search engines earlier in the purchase process than in years past. Although the shift indicates a significant shift in shopping behavior, there wasn’t a notable shift in buying behavior, according to companies queried in the Performics 50 Index. Some of the most noteworthy findings include the following: