Next Stop: The World

Area of Confusion

Miller notes that the biggest area of confusion is landed costs, which are the processing fees, tariffs and ancillary charges that are applied once the package arrives at its country of destination. “This is one of the biggest problems; people don’t always understand the various factors that go into the pricing of the product, as well as the cost of delivery,” he says. Your pricing should cover these expenses up front. “Some of the more sophisticated catalogers factor that in to cover their unexpected landed costs. Those who don’t are frequently in for a surprise.”