Shindigz Uses Personalization Platform to Improve Customer Experience
“We see the tool is getting smarter as recommendations become more refined day-by-day," noted Bansemer. "Within a couple of weeks of implementation, pages were coming together nicely and developing a complete party solution. We saw a dramatic increase in orders, conversion rates were higher than what iGoDigital had said it could provide and 21 percent of the orders included a recommended product.”
After seeing the success that Best Buy and Wal-Mart had with iGoDigital’s guided selling tools, Shindigz began to work with iGoDigital for its Stumps Party site. Offering over 4,000 party favors for large school events, Stumps needed a solution to help its web visitors find the best fit for their event. iGoDigital helped Stumps build a "favor finder" into its site that enables users to enter exactly what price range, theme and personality they're looking for in order to find the favors that would be most ideal.
Shindigz also uses iGoDigital’s post-launch reviews. After Shindigz's site went live with recommendations, iGoDigital’s team tested, refined and innovated to ensure the retailer was able to maximize its return on investment. “Outside of general A/B testing scenarios, we weren’t sure what to do with testing suggestions," recalled Bansemer. "It’s nice to request A/B testing and not have to do anything from our end, but yet still benefit from the data and improvements.”
Already using iGoDigital recommendations within its remarketing messages, Shindigz plans to inject dynamic product recommendations into all marketing and transactional messages. Consumers who receive emails reflecting the context of their most recent site activity open messages more frequently and demonstrate deeper engagement with a retailer’s merchandise, ultimately leading to more purchases and an increase in return visits.
“What’s great is that we’ve already put the model in place," said Bansemer. "Leveraging our investment across multiple personalization solutions is just a matter of flipping the switch. iGoDigital’s platform not only enables us to streamline personalized marketing and transactional messages, but its integration with our email service provider has led to a seamless relationship between both providers and our customers.”