7 Solutions to Stop Losing Online Sales
7. Retain your customers. Getting initial sales is expensive, and a big part of that revenue goes to recouping your spend. No business survives, let alone thrives, without making an effort to get repeat business. Merchants literally cannot afford to ignore current customers, especially considering that competitors are working hard to get their business.
Make customer retention a priority. As in your No. 1 priority. When you see how much money, time and effort went into getting each initial sale, it's obvious that customer retention is critical to a healthy bottom line. Provide excellent customer service and support, stay in touch via social media, email and personal contact, and make sure your current customers are still getting your best deals. Loyalty goes a long way in this economy, so do everything you can to make sure that your best customers’ business is something your competitors’ money can't buy.
Don't lose sales that should be yours. In these tough economic times, it's vital to have thought through every angle and covered all the bases. Put these seven strategies to work for you and start seeing more online sales today.