7 Solutions to Stop Losing Online Sales
3. Keep on track. You're not tracking your website analytics. Maybe you don't even know what your bounce rate is. You change your website but have no idea if these changes are making any difference. Did updating your content increase traffic? Which search engine provides you the most visitors? It's impossible to know this information without tracking your metrics.
You're in luck, this is an easy fix. Install an analytics package and start monitoring these aspects of your business. Measure the effectiveness of your site design and advertising by tracking how changes to your site affect traffic. Use A/B and multivariant testing when you make changes to determine what's working and what's not. Test colors, words, button placement … you never know what can make a big difference. Just remember, it's not the data, but what you do with the data that matters, so don't stop at getting an analytics tool, use it.
4. Make content king. Your site's content doesn't get the sale. All that search engine optimization work and beating down your bounce rate just gets consumers in the door. Once they're there, can your content do the heavy lifting required to close the deal? Or does it fall short, leading to lost sales?
Words sell, so create content that drives conversions. Ensure that when visitors looking for a certain product arrive at your site, they say: "This is the one I've been searching for!" Accomplish this through the use of words, photos and videos that inspire confidence. See your site as consumers do and place your most convincing copy and calls to action in prominent places they can't possibly miss. Never forget that visitors don't read websites, they scan them. Use fonts and layouts that are easy to read and design with location, bolding, italics and color to get shoppers to that next click.