Setting the Best Postage Rates for Catalogs and Direct Mail

The direct marketing industry needs to focus on getting the USPS to set the smartest postage rates for catalogs, magazines, saturation mail for retailers and direct mail. It’s in the best interest of the USPS to respond to guidance from the mailing community because direct mail is a major source of profitable mail volume. The Post Office should be focused on increasing its profitable volume rather than ratcheting up postage rates again and having volume and profits dwindle as a result.