Selling Your Catalog: Prepare for the End Game
The cardinal element is, always has been, and likely always will be, EARNINGS.
Donald R. Libey is co-founder of Libey-Concordia, a Philadelphia investment banking firm to the catalog industry. He is a worldwide advisor to catalog and e-commerce CEOs and boards of directors, and he has owned and managed numerous b-to-b and consumer catalogs in his more than 30 years in the direct marketing world. Author of seven books on cataloging, Libey also is recognized as an industry-leading strategic futurist. He can be reached through the Web site: www.libey.com.