Selling in 75 Words or Less
- Will this product make life easier or provide a convenience?
- Does the product solve a problem?
- Will the product save time or money?
- Does this product alleviate a fear?
- Does the product flatter?
- Is the product exclusive?
Here's an example of a sales-driven product description for a not-so-glamorous product. The description is written in a casual and engaging tone, while features are listed and the desire to purchase the item is created.
Skin Stapler 35W Sterile: Shorten surgery time and get consistent, professional results with this hospital-quality skin stapler. An alternative to stitches, this compact design holds a generous 35 staples and fits comfortably in the palm of your hand for maximum control. With no need to disinfect, skin stapler provides a sterile and affordable option for every medical professional. $19.99
In just 55 words, the product's features and benefits have been identified. The listed features of the stapler are that it holds 35 staples, is sterile and is $19.99. Meanwhile, the benefits to the consumer include the following:
- shorter surgery time;
- professional results;
- alternative to stitches;
- holds 35 staples;
- compact for comfortable use;
- ease of control;
- sterile; and
- is affordable at $19.99.
Besides inserting a quality product image into your online store, don't forget that a few choice words can drive sales.
Denise McGill is a freelance copywriter specializing in web copy, landing pages and product description creation. Visit her website at mcgillcopywriting.com for more information on giving your business a competitive edge. Visit Retail Online Integration's bookstore to order Denise’s new DIY e-book, "Sales-Generating E-Commerce Product Descriptions."
