Check it Out: Seeing is Believing ... With Visual Search
Increased Engagement Yields Increased Revenues
The primary benefit of visual search for retailers is that it increases consumer engagement (i.e., time spent on-site), which ultimately leads to higher conversion rates and higher revenues.
Art.com has seen Picitup’s technology help with the conversion rates for its long-tail keyword terms, especially those emerging artists that may not be as well known yet. It’s also getting a lot of positive feedback on its Facebook page — its number of “Likes” have increased — since launching visual search.
Will visual search become the next big thing in the e-commerce space? While I agree that the solution is ideal for a brand like Art.com, where a visual product line is meant to be discovered much like you would browse at an art gallery, is it as valuable for a brand like Woodworker’s Supply, which sells woodworking project supplies such as hinges and sanding belts? Not likely. I believe the adoption rate will be low, but those retailers using visual search will find it effective. One thing is certain, however: This is a trend worth keeping an eye on.