Check it Out: Sears and Skype Team Up in the Dressing Room
The time has come: my college roommate is getting married. I’m extremely excited and happy for her and I have the honor of being a bridesmaid. The problem is I live in Philadelphia and she lives in Syracuse, N.Y. — a little over 250 miles away. That doesn't exactly lend itself to jumping in the car on a Saturday for a quick dress fitting. If only her selected bridesmaid dress was from Sears and we both lived in Canada ...
Why? Because Sears Canada has introduced Skype technology into 10 of its stores directly outside the fitting rooms. The initiative is aimed at better serving a younger consumer demographic, similar to retailer Tobi's platform on Facebook.
There teens share snapshots of themselves in a Tobi outfit via the social media site, then get feedback from their friends. This Sears/Skype partnership promises to deliver quicker and, most likely, more efficient results.
Take my example from above. All I'd have to do is let my former roommate know I was headed to Sears, at which point she could log onto Skype. I could try on the fabulous bridesmaid dress she picked out for me, then we could discuss the dress, shoes and accessories via Skype directly from the store — on top of gossiping and telling jokes in the meantime. I wouldn't have to buy the dress, take it home, bring out my laptop and log onto Skype to show her how the dress looks and fits. I wouldn't have to fuss with taking pictures of myself in the dress and emailing them to her. And if the dress didn't fit, or if my roommate didn't like one detail, I wouldn't have to haul it back to the store and repeat the process all over again.
Former Sears Canada President and CEO Dene Rogers worked hard to bring the company into the future. Its latest Skype initiative — which has proven to be quite successful — is proof of that.