Search Marketing: Vertical Search Holds Great Value for B-to-B Catalogers

Lately, it seems like decent size database now calls itself a specialized vertical search engine. There’s some clever marketing logic in positioning itself as such given that good search results are a cost-effective form of inquiries, leads or orders when a search-based marketing program is done well. And taking advantage of those vertical search engines will allow B-to-B catalogers to leap ahead of the competition.