Search Engine Optimization: Know When to Outsource Your Search Marketing Campaign
4. Your campaign can’t keep up with inventory changes. Your PPC campaign should adapt to new products coming in or current ones going out of stock to best serve prospects. Simply put, you don’t “want to [pay] for traffic that’s coming to your site from a keyword that promotes a discontinued item,” Oneupweb officials write. If you’re having a hard time keeping up with these product changes, outsourcing the campaign may be a good idea.
To obtain a copy of Oneupweb’s whitepaper,”Fresh Google and Yahoo! Paid Search Strategies for C-Level Execs,” visit http://www.oneupweb.com/search-marketing-library/3_06_exec_level_ppc.htm