Shop Talk: 4 Tips for Driving Catalog Sales From Brick-and-Mortar Shoppers
Another option is to connect your QR codes to relevant and valuable content. Whether it's a discount coupon, entry to a contest or an incentive to subscribe to your email newsletter, provide something useful and exciting for consumers who take the time and effort to scan your QR codes. I especially love using QR codes to drive traffic to a Facebook page. Having your customers follow you via social media is a key to repeat sales! The more channels a customer interacts with you in, the more likely they are to buy again, thus increasing customer lifetime value.
4. Keep your social sites top of mind. Beyond QR codes, make sure you prominently display via visual collateral your social media sites in your stores. Have your retail staff trained to tell in-store shoppers why they need to follow your brand on Facebook, Twitter, etc. Part of the in-store sales wrap-up should be for your staff to set up the next sale.
Jim Gilbert is the founder and CEO of multidiscipline direct marketing agency Gilbert Direct Marketing. Jim can be reached at jimdirect@aol.com.
- Companies:
- Amazon.com
- People:
- Chris Hatcher
- Jim Gilbert
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
