Best Practices for Testing Catalog Creative

By Carol Worthington-levy

From @RetailOnlineMag

"According to Facebook, when you add the "like" button to your site, you can see up to a 2.4% increase in referred traffic #ROIWebinar" June 20

"Negative reviews just validate the positive ones. Ryan Smith @PowerReviews #ROIWebinar #SocialSales" June 20

"Hoping you won't encounter fraud does not count as a fraud management strategy, be proactive. @Fraudpractice @KountInc #ROIWebinar" May 31

"A proper fraud strategy has three legs: Detection, Strategy Management, Operation Strategy" @DEdwardBush @Fraudpractice @KountInc #ROIWebinar" May 31

"Form a strong functional core team before starting a #replatforming project @bkwalker from @forrester at @monetate #roiwebinar" May 24

"Define your road map before starting a #replatforming project @bkwalker from @forrester at @monetate #roiwebinar" May 24

"It's important that when you run A/B tests, you want to run them simultaneously. Justin Rondeau #ROIWebinar" May 17

Q: "We're trying to decide which cover promotions to test on our catalogs: free shipping, percentage off, dollar amount off or free gift. We're looking at a "scratch off" label on the cover because we sell create-your-own scratch tickets and believe it's consistent with our brand. But what should we put under the labels? The obvious answer is to test, but since we're a small business I'd love to get some advice about which ones are most successful before going that route, as well as any insights into cover offers in general. Thanks." — Susan Landay, president, Trainers Warehouse

1 2 3 4 5 6 7 8 All Next »

0 Comments

View Comments

Companies:
PowerReviews

People:
Carol Worthington-Levy

Carol Worthington-levy Author's page

Shop Talk: Best Practices for Testing Catalog Creative