Search Advertising ROI Trends Upward, Performics Finds

For Performics’ same store online retailers, search advertising ROI increased 8.8 percent year on year through June, including a 13.5 percent ROI jump in May. Helping to drive this was a $.05 or 8 percent drop in average cost per click (CPC) as advertisers pulled back on investment levels as well as an increase in average order value (AOV) of 3.3 percent. In July, for the first time in 2009, these advertisers increased their search investment year on year with spend increasing 13 percent versus July 2008.