Prospecting: Sam Ash Gains New Traffic and Sales Thanks to SEO Program
Quality content and white hat link strategies helped increase organic search traffic and sales for Sam Ash, one of the nation’s leading musical instrument retailers.
Sam Ash launched its search engine optimization program last year with the help of digital marketing agency Rocket Clicks. The agency helped Sam Ash develop relevant content for its website. The cross-channel retailer also used AdGooroo’s Link Insight tool to plan and execute a white hat link-building program.
Link Insight identifies the best link opportunities for a specific website, as well as potentially harmful links to avoid. Rocket Clicks used Link Insight multiple times each week on Sam Ash’s behalf to check the brand’s organic search ranking, identify new opportunities and stay on top of competitors’ changes in strategy.
Sam Ash’s content creation strategy focused on creating buyer’s guides and how-to articles, as well as overhauling existing content. It also established content hubs on topics meaningful to instrument buyers.
The new content has helped Sam Ash pre-qualify users, assist customers in the purchase process and generate inbound links from trusted sites.
“Overhauling the Sam Ash site with a focus on high-quality content has been a key component of its success,” said Max Wellenstein, director of organic search at Rocket Clicks, in a company press release.
Six months after the program launched, SamAsh.com experienced a 15 percent increase in organic search traffic and a 30 percent increase in year-over-year sales for the month of April. Overall sales increased 29 percent.
“I was surprised by the speed at which we’ve seen results,” said David Ash, Sam Ash’s CEO, in the Rocket Clicks’ press release. “Rocket Clicks has been very effective in improving our site content, making us more prominent in natural search, and making it easier for customers to find us and make a purchase.”
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.