Safeguard Personal Data in Your Care, a Security Checklist

Building a solid relationship with customers starts on a foundation of trust. From faith in your product to faith that you’ll deliver on time, the consumer has to have confidence that you’ll keep up your part of the bargain. With identity theft and e-commerce attacks on the rise, one of the biggest leaps of faith that a consumer takes is just handing over his or her personal information to you. The Direct Marketing Association offers the following tips to keep your customers’ information secure: