RSS A Contender
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Really simple syndication (RSS) still is underutilized by online merchants. You don't have to create stand-alone, informational content in order to provide an RSS feed on your site. Your products can be your content. New product announcements, new product features or product reviews can be valuable content for your customers. Test different content types and see what appeals to your customer.
—Seth Greenberg, CEO, eHobbies