Ross-Simons' Davis on Why Slim Jims Are in Jeopardy

I wanted to take this opportunity to alert fellow catalog/multichannel merchants to our company's response to the Federal Register Notice by the USPS for letter-size booklets and folded self-mailers [#39 CFR Part 111]. This rule change effectively will eliminate slim jims from the mailstream!

In a nutshell, the proposed rule will cripple our industry and eliminate millions of pieces of mail. The rule's intentions are noble, but its effects are disastrous. And the last thing we need to do now is eliminate more mail volume.