From the NRF BIG Show: 8 Innovations in E-Commerce, Part 2
Bass’ take: "I give this a thumbs down. Remember the CueCat from the 90s? It reminds me of that."
Myers’ take: "I give this a thumbs up. This kind of technology is huge in Japan, and has legs here. I think it will go mainstream."
Bass’ take: "I give this a thumbs up, especially for a company like QVC. It allows consumers to shop without having to be in front of their TV set all the time."
Myers’ take: "I give this a thumbs down. I think it's important to have a website that can be delivered across all mobile devices, as opposed to building apps for specifc devices like an iPad. To me, it's a bad use of time."
8. Passive geolocation technology. Finally, Mooney discussed the concept of passive gelocation, which includes shopping apps such as Shopkick, a location-based shopping app for iPhones that many retailers have signed up for. Shopkick enables retailers to reward shoppers just for visiting their stores.
Here's how Shopkick works: consumers walk into a partner retail store with the Shopkick app open. The app detects a "Shopkick signal" coming from the Shopkick device located in the participating store. Because the detection occurs on the user's iPhone, the privacy of presence information is completely under the user's control. Once a Shopkick signal is detected, the app delivers reward points called "kickbucks" that can redeeemed for special offers.
Bass’ take: "I give it a thumbs up. Mobile devices will have the biggest impact on retail stores now and in the future."
Myers’ take: "I also give it a thumbs up. This has great usability and can help drive traffic into a store, as well as be used as part of a loyalty program."