Robust Conference Bucks Downward Trend

As I combed the event, spreading the word of our metamorphosis to All About ROI from Catalog Success, I naturally was gratified at the welcoming reception I received from nearly everyone I met — online retailers, catalogers, store retailers, brand merchants, vendors, etc. What I found even more gratifying was how our adjustment — from being a catalog/multichannel-specific information provider to one that intensely focuses on the integration of all marketing channels — mirrors what so many of the marketers I met are doing.