Revving Up B-to-B Catalog Effectiveness
I know applying all the high-impact suggestions from the session may sound daunting. However, most B-to-B catalog content is stable, so design teams can start small and fix a section or element with each release.
Daniel Harding is vice president of MeritDirect. You can reach him at (914) 368-1068 or firstname.lastname@example.org.