Retailers Talk Social Media, Marketing ROI

A room full of direct marketers listened as three cross-channel retailers discussed marketing strategies including social media, mobile, sales attribution and more at the Direct Marketing Club of New York's June luncheon in Manhattan yesterday. Jared Blank, vice president of e-commerce at Tommy Hilfiger, moderated the “Masters of Multichannel Engagement” program. Blank was joined on stage by Mara Kelly, vice president, database marketing and sales promotion, Loehmann's; Adam Fiefer, director, direct marketing, Coach; and Gabriela Urvina, marketing manager, OneStopPlus.com.