Retailers Ready for The Internet of Things?

Beyond Business Intelligence
Many retailers are already leveraging some kind of business intelligence to gather customer data and get a sense of things like which products are trending and which times of the day see the most foot traffic. IoT allows retailers to take this knowledge and use it to influence customer behavior patterns much more efficiently. In the past, retailers would resort to time-consuming video analysis to gain insight into the overall customer flow in their stores. A more IoT-centric approach focuses on advanced video analytics combined with sensors that can help retailers react when crowds are gathering in a particular area or understand how certain promotions are performing that day, all in near real time. With the ability to react quickly, employees provide improved service and customers benefit from a seamless shopping experience.